HCHY List: 1 PM EST--Free Webinar on Social Norms Marketing

[lrush]

The time is 1 PM (Eastern Time) 

On Friday, January 30, at 1PM, the Upper Bucks Healthy
> Communities Healthy Youth Coalition will be featured
> during a one hour SAMHSA sponsored webinar on social norms
> marketing.  The Upper Bucks HCHY Coalition will also share
> information about how they use the Search Institute survey
> to comply with the federal Drug Free Communities Support
> Program requirement to measure the four core measures
> related to substance use and perceptions.  
> 
> Social Norms Marketing, a cutting-edge strategy aimed to 
> change youth perceptions about healthy behavior for
> themselves and their 
> peers. Hear about the theory and application behind this
> new approach 
> from two national trainers and experts, (Jim Campian and
> Scoot Crandall 
> from Actuality- Team Fort Collins, CO
> www.teamfortcollins.org). Jim and Scoot have worked in 50
> schools and communities in past two and 
> half years providing training, TA and helping them with
> the  implementation of campaigns. 
> 
> -Learn about the theory of social Norms Marketing, the Six
> phases of a 
> campaign -Be ready and able to answer "YES" to the Four
> cornerstone 
> questions of Readiness as you plan for your campaign.
> Learn about the 
> variety of targeted behaviors that utilize this strategy. 
> 
> Hear as well from two coalition leaders (Lee Rush and Ray
> Fox- Upper 
> Bucks Healthy Communities Healthy Youth Coalition from
> Quakertown, PA 
> www.justcommunity.com.), that conducted a successful
> social norms 
> campaign on reducing underage drinking. We look forward to
> having you 
> join us for the discussion. 
> 
> You must dial in for audio portion of webinar:
> 
> Dial:  1-800-369-3187 
> Passcode:  Upper Bucks 
> 
> The video portion of the webinar is at: 
> 
>  
> URL: https://www.mymeetings.com/nc/join/ 
> <https://www.mymeetings.com/nc/join/> 
> CONFERENCE NUMBER: PW7747882 
> AUDIENCE PASSCODE: UPPER BUCKS 
> 
> 
> 
> If you have trouble logging in, please call Verizon tech
> support at 
> 1-800-857-8777, option 3.
>  
> 
>  
> Michael J. Koscinski, M.S., M.S.W.
> Project Officer
> Drug Free Communities Support Program
> 1 Choke Cherry Rd., Rm. 4-1061
> Rockville, MD 20857
> 240-276-2486
> Michael.Koscinski at Samhsa.hhs.gov
> 
>  
>