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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Hi,</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>We’ve been working on an awareness
campaign that will use TV, radio and newspaper media. We partnered with a
local TV station to produce the PSAs (for a fraction of the usual cost).
We determined which “actions” we wanted to highlight, developed
several scenarios for each “action” and recruited volunteers to act
in the scenes. The TV partner shot all the scenes at various live
locations and then edited them into 30 second spots…..there is no
dialogue, just background music and the “actions” written on the
screen – we thought it would be the simplest way to start…..eventually
we hope to develop more complicated TV spots with dialogue, etc. We
conducted focus groups after the initial draft and gave that feedback to the TV
producer who then made some minor changes to the drafts.</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>We are planning to use the same actions
and images to mount a newspaper-based campaign to reinforce the TV PSAs –
we’ve partnered with the local newspaper who will do all the lay-out work
(in a variety of shapes and sizes so that it will be most useful – that is,
they can easily fit it in whenever they need filler). We will be using
the same basic material for Radio spots, again to reinforce the same
messages. </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>We’re at the final stage of the TV PSAs
and hope to have the campaign rolling out early in the New Year. </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Doug Ramsay</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Health Promotion Coordinator</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Regina</span></font><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'> </span></font><font size=2 color=navy face=Arial><span
style='font-size:10.0pt;font-family:Arial;color:navy'>Qu’appelle</span></font><font
size=2 color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'> Health Region</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>306-766-6746</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Doug</span></font></p>
</div>
<p class=MsoNormal style='margin-left:36.0pt'><font size=2 face=Tahoma><span
lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>-----Original
Message-----<br>
<b><span style='font-weight:bold'>From:</span></b> hchylist-bounces@lists.search-institute.org
[mailto:hchylist-bounces@lists.search-institute.org] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Curt Barr<br>
<b><span style='font-weight:bold'>Sent:</span></b> </span></font><font size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>November
12, 2008</span></font><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma'> </span></font><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>6:48
AM</span></font><font size=2 face=Tahoma><span lang=EN-US style='font-size:
10.0pt;font-family:Tahoma'><br>
<b><span style='font-weight:bold'>To:</span></b> </span></font><font size=2
face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>Ramsay,
Doug RQHR</span></font><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma'><br>
<b><span style='font-weight:bold'>Cc:</span></b> Healthy Communities Healthy
Youth<br>
<b><span style='font-weight:bold'>Subject:</span></b> HCHY List: Developmental
Asset Commercials</span></font></p>
<p class=MsoNormal style='margin-left:36.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'> </span></font></p>
<p class=MsoNormal style='margin-left:36.0pt'><font size=2 face=Verdana><span
style='font-size:10.0pt;font-family:Verdana'>LiveWise-40, a Washington County
Nebraska based coalition is working on an awareness campaign of the 40
Developmental Assets. We would like to place 15 or 30 seconds spots
highlighting the individual Assets on our local cable TV. Has anyone
done this or can you direct me on where to start? Thank you in advance for your
reply.<br>
<br>
<br>
</span></font></p>
<div>
<p class=MsoNormal style='margin-left:36.0pt'><font size=2 face=Verdana><span
style='font-size:10.0pt;font-family:Verdana'>Dr. Curt Barr, R.P.</span></font></p>
</div>
<div>
<p class=MsoNormal style='margin-left:36.0pt'><font size=2 face=Verdana><span
style='font-size:10.0pt;font-family:Verdana'>Assistant Dean for Alumni Relations</span></font></p>
</div>
<div>
<p class=MsoNormal style='margin-left:36.0pt'><font size=2 face=Verdana><span
style='font-size:10.0pt;font-family:Verdana'>School</span></font><font
size=2 face=Verdana><span style='font-size:10.0pt;font-family:Verdana'> of </span></font><font
size=2 face=Verdana><span style='font-size:10.0pt;font-family:Verdana'>Pharmacy</span></font><font
size=2 face=Verdana><span style='font-size:10.0pt;font-family:Verdana'> and </span></font><font
size=2 face=Verdana><span style='font-size:10.0pt;font-family:Verdana'>Health</span></font><font
size=2 face=Verdana><span style='font-size:10.0pt;font-family:Verdana'> </span></font><font
size=2 face=Verdana><span style='font-size:10.0pt;font-family:Verdana'>Professions</span></font><font
size=2 face=Verdana><span style='font-size:10.0pt;font-family:Verdana'> <br>
</span></font><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Creighton</span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'> </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>University</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Medical</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Center</span></font></p>
</div>
<div>
<p class=MsoNormal style='margin-left:36.0pt'><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>2500 </span></font><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>California</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Plaza</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>, Hixson-Lied
Science Build.G-47<br>
Omaha NE 68178 <br>
Phone (402) 280-3148, Fax (402) 280-5738 <br>
e-mail </span></font><font size=2 face=Verdana><span style='font-size:10.0pt;
font-family:Verdana'><a href="mailto:curtbarr@hotmail.com"><font face=Arial><span
style='font-family:Arial'>curtbarr@hotmail.com</span></font></a></span></font><font
face=Arial><span style='font-family:Arial'> </span></font></p>
</div>
<div>
<p class=MsoNormal style='margin-left:36.0pt'><font size=2 face=Arial><span
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